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Evolution ?
A sort of Darwinian illustration, describing, from the intern to the CCO, the kind of tools you use at different stages of your career in advertising. To sum it up : the higher you go in the hierarchy, the less you work, the more you get paid. Well, it's no surprise, but it's funny to see it like that.
As for the icons and titles, I'll give you the clues, top to bottom, for each rank.
Let's start with the graphic artists.
Dreamweaver
Flash
Illustrator
Photoshop
Intern
Flash
Illustrator
Photoshop
Designer
Illustrator
Photoshop
Artistic Director
Excel (unfortunately the only spreadsheet powerful enough for some needs)
PowerPoint
Adobe Acrobat
Illustrator
Photoshop
Associate Creative Director
Excel
Powerpoint
Adobe Acrobat
Creative Director
Entourage (one of the worst email / calendar program you can use)
Executive Creative Director
too sweet, bubbly, white wine, which gives you the worst breath imaginable, just like puke, but you don’t even have to puke to smell it…
obviously, at that stage, you don’t work anymore, just brag about it
Chief Creative Officer
And let's continue with the copywriters…
Draft paper bloc from back of printed paper and well, it’s obvious interns are just slave and scapegoats
Intern
TextEdit
Junior Copywriter
Word
Senior Copywriter
Word
Associate Creative Director
Word
Creative Director
Entourage
Executive Creative Director
Too sweet, bubbly, white wine, …
obviously, at that stage, you don’t work anymore, just brag about it
Chief Creative Officer
In fact, the Junior Copywriter is luckier than the three above him. TextEdit is a great software, that launches fast, is simple and reliable and has well enough features for producing text. It can even add images, tables and so on…
While Word is unstable and bloated. Really useless for producing effectively tons of texts.
The best approach is to use TextEdit to write. And the paste all this in a real page layout program such as XPress or InDesign. Or Pages, if it’s enough for your needs, which might often be the case. This software is really astonishingly powerful.
Who, in their right mind, would use Word for this?